Make yourself visible to search engines

There are many factors that determine how easily search engines find a website and how highly they rank it. Today, the trend is towards a page's visible text content and information structure being given more and more importance.

A website that is easy to find and search is also ranked higher by search engines. Actively working with content according to these principles is called search engine optimization and is often shortened to SEO.

Content

Visitors to a site want to be able to find the information they are looking for easily and quickly. If your site is hard to navigate, the visitor will not stay and will look elsewhere. It is therefore important that information is clear, well formulated, and well structured, and that it is written in a language that the user both understands and feels comfortable with.

If you use words that are relevant to your specific company, both in the original text and in translations, you increase the chances that both visitors and search engines will find your website.

Read more under Web Content.

Structure

The way your site is constructed plays a great part in determining how many search hits you receive. Today, search engines determine what is important on your site by detecting at what level in the structure the information is found.

Information that is on the start page or high in the structure tree is seen as being especially important. For this reason you should keep in mind the basic structure your site should have and on what pages you should publish specific information. This makes it easier for search engines to find your website and for users to find the information they are looking for.

Read more under Information Design.

The Tool

Most publishing tools on the market provide support for text structure, such as heading levels, and for page descriptions and search words per page. But to get maximum effect, you also have to know how to use this support in the best way. We can teach you how to deal with these challenges and provide technology with excellent support for search engine optimization.

Read more under Technology.